For example, sites that implement schema often see increased click-through rates because of rich snippets. One study by Search Engine Land noted a 20-30% increase in CTR for pages with structured data generating rich results (like review stars). While I won’t claim schema will magically boost your rankings, it does make your existing rankings more effective by making them stand out. By completing the on-page audit, you ensure each page of your site is doing its best to target the right keywords with quality content and offering a good user experience. Now we’ll move beyond your site to consider off-page factors, and then we’ll touch on some advanced aspects like structured data and automation with AI.
Fix issues by priority
It’s also sometimes called an ‘on-site’ or ‘technical’ audit (we’ll explore how technical SEO Anomaly audits differ in the section below). At Sitebulb this type of audit is our ‘bread and butter’ – it’s what the tool was designed for, so we’ve spent a fair bit of time discussing what they are (or should be) called. A robots.txt file tells search engine spiders which pages they can crawl so they won’t overload your site. This free SEO tool is extremely user-friendly and only requires your website’s URL to start. It will then scan your entire website to collect the URLs of each page. The generator will then send a file directly to your email, which you can copy and upload to Google Search Console or Bing Webmaster Tools.
Step #5: Assess the User Experience
In terms of SEO improvement and competitor analysis, BrightEdge delivers insightful data, helping agencies refine their strategies and stay ahead of the competition. BrightEdge emerges as a frontrunner in the enterprise organic search and content optimization sphere. Boasting a sophisticated deep learning engine, this platform excels in measuring content engagement across diverse digital channels. Semrush shines as an advanced online visibility management platform, highly regarded for its site audit capabilities. Designed for precision and ease of use, this tool stands as a cornerstone for agencies aiming to enhance website health and SEO performance.
While these elements might seem basic, I’m consistently surprised when websites get these fundamentals wrong. After categorizing your content, work on the promising pieces to improve their quality. So consider working with a developer who can analyze each page, implement the fixes, and thoroughly test the changes. Google primarily uses the mobile version of your site for indexing and ranking. If your site isn’t indexed, no amount of optimization will help you rank in search results until you fix this fundamental issue.
Our SEO audit will alert you if you have any duplicate content issues, which can usually be resolved with a simple canonical tag. We find the best content assets on your website, worthy of inbound mentions and backlinks. If you don’t have any or your content is lacking, our editorial team can help to beef-up your content assets. The relationship between an SEO site audit and SEO reporting is that both work together to create comprehensive search optimization management. These enhanced search result formats often appear above traditional organic listings and can significantly affect visibility.
- Crawl errors prevent search engines from accessing your site’s pages.
- It also lets you manage various marketing strategies all in one platform, like SEO, social media, PPC, and backlink outreach campaigns.
- The requirements for a good title or description have changed significantly following Google’s many quality updates.
- I check this part of the tool every single day, because SEO Gets makes it so easy to spot trending keywords.
• Missing or empty titles/descriptions – these need to be written. Each page should have a unique title (50-60 characters ideally) and meta description (~155 characters) that include key terms and entice clicks. It’s been reported that over 33-34% of pages have missing meta descriptions which is a huge missed opportunity – don’t let your site be one of them. • In Google Search Console Coverage report, look at the valid vs. error vs. excluded pages. Pay attention to errors like “Submitted URL not found (404)”, “Duplicate without user-selected canonical”, or “Alternate page with proper canonical tag”.