Creating quality content regularly also attracts organic traffic and encourages sharing. Stable growth of your backlink profile is one of the main cornerstones of your site’s success. You should always look for new possibilities to promote your website as it’s a great way not only to increase its rankings but also to reach more potential clients. At the same time, it’s not recommended to opt for black-hat techniques like link farms and PBNs. For instance, if you have a blog post about your company’s event that took place five years ago and wasn’t really noticeable, it may be a good idea just to delete it. At the same time, the content may be great, but the information is slightly outdated.
Technology & Metadata
This is one of those little things that helps Google understand what your page is all about. In this chapter, I’ll go through actionable techniques that can elevate your on-page SEO game. This’ll help you ensure your content not only attracts but retains its rightful place on the coveted first page of search results. But if you want to stay there, your page has to satisfy search intent. Your keyword doesn’t necessarily have to be at the very beginning of your title. This report shows metrics like LCP, TBT (Total Blocking Time, a close estimate of FID), and CLS.
Use Your Keyword within the First 150 Words
- Because it’s page-based only, on-page SEO does not include off-page techniques, like getting backlinks to your website or building domain authority.
- No need to include your domain in the title – There is no need to include your domain name in the title because this is added automatically by Google.
- That’s why it’s so important to spend some time creating the perfect title for your content and web pages.
- There are many factors that influence how Google ranks your page and it can be difficult to manage all of them.
- They’re displayed at the top of organic search results and come in several formats, such as paragraphs, lists, and tables.
- If you want your pages to rank in the right results, you must choose the right keywords for your campaign.
Tools like AIOSEO and SEOBoost offer unique features for on-page SEO. They can significantly improve your keyword, competitor, trends, and audience research processes. If you run a product site, use schema markup to mark up product pages with details like price, availability, and customer reviews to enhance visibility in search results.
Best on-page checker
Google is becoming better at understanding what kind of results people want to see. Sure, every page goes down now and then but it shouldn’t happen too often and for a long period of time. Having too many long-lasting downtime periods has a negative impact on your SEO and traffic. Another thing you can do to improve the crawlability of your website is to make sure it has as few downtimes as possible. First of all, it looks better and makes more sense for the users. Let’s Encrypt offers a free SSL certificate that is automatically offered by all major web hosting providers.
If major corporations are taking up most top spots in a SERP, it’s a good sign you might want to look for a less competitive keyword option. If an image file size is too big, it may slow the load speed of your site. Consider compressing large image files SEO Anomaly where possible to aid load speed without losing out on quality and limiting large animated images. If you have the means to produce original imagery rather than stock photos, it’s worth exploring, as this can aid ranking in image searches.
